Since virtually everything is online now, including most online recruitment, your business should be too. Perhaps you have a website and have left it at that. That was fine five years ago, but you have to start doing more to thrive and get the presence you want.
Many businesses are figuring things out and making their presence known on Facebook, Twitter and Instagram. There are a few ground rules businesses should follow when using these sites.
Ideas for Online Marketing and Online Recruitment Techniques
1. Never Link Your Business Site with Your Personal One.
No one wants to see drunk pics of their favorite business owner at last year’s holiday party, family pictures or even pictures of that trophy elk you shot this year (unless you own a hunting or gun store).
2. Keep the Interactions Brief.
When you set up your Facebook or Twitter account – set some ground rules about when you’re going to utilize these sites. Don’t overwhelm people with your posts, but don’t underwhelm them either. If you’re going to set something up, use it and use it well. Posting once a day at least three to five times a week is advisable.
3. Make it Fun.
Have regular contests that promote your business. If you’re a dentist, then offer a contest for free cleanings or $50 off service. If you own an automotive repair shop, give away a free oil change or something with similar value. People love contests, but make it easy to enter and make it fun. Make sure to include the fine print that is required by each social media site when posting.
4. Keep the Information Pertinent.
There is nothing more annoying than subscribing to a business Facebook page and then being bombarded with annoying posts. Don’t fill your business’ page with political opinions or needless advice. For example, if you’re a doctor’s office, give healthy living tips and information that people will value and not get annoyed seeing in their feed. If you are a retail store, use these sites to promote sales, overstock or clearance items. If people get valuable information from you, they will value you as a contact.
5. Keep it Professional.
As much as we want our businesses to be friendly and outgoing, we also like the balance of professionalism. Keep your online conversations respectful, positive and not so focused on your individual business that you drive people away.
6. Embrace Online Recruitment.
You never know who might see your business website or social media pages and think, “Wow, I really want to work for this company!” Embrace online recruitment, whether you use a job posting software or Applicant Tracking System (ATS), such as Ninja Gig.
There are many social media experts out there, but you truly don’t need one if you can educate yourself about how to set these sites up and begin using them appropriately and tailored to your specific needs.
Ninja Gig is a job posting software site that is ideal for today’s modern-day online recruitment. If you need to advertise job openings or track job applicants, Ninja Gig is the all-in-one solution for your business. Our job posting software offers unlimited job advertisements. Once you begin receiving job applications, our Applicant Tracking System (ATS) helps you track job applicants. Interested in learning more or experiencing the benefits of Ninja Gig first-hand? Sign up today and get a free 14-day software trial!